Lead Forensics -
Lead Forensics is an online web based portal service that tracks a customer's movements/actions across your webpage.
- Comprehensive website tracking and scoring tool. We can identify new prospects and new people you need to work with. They can see every touchpoint on the website - e.g. "Steve from ABC limited looked at your email and then gone on for 5 other pages"
- New Mail Merge function that give the ability within lead forensics to not only pick up businesses but also what platform e.g. on mobile on the bus - "Steve has viewed your website on his mobile from the bus"
Purpose is to send a follow up email that is very targeted with a higher chance of conversion. Track activity on website and then send a custom email
- "I see you read our case study on Telsis, we thought we could reach out"
- Follow up telephone, email or linkedin
- Some clients send direct mail (send pen or snowglobe with company name and force inbound lead)
- Word of mouth referrals have the strongest chance of conversion and it's something that is often ignored
Installation and functionality:
- Web based portal - JavaScript in background of website. Taking information from the visit and matching across IP database 1.6m addresses and returning back to the portal with information.
- Lead Forensics will create a mail merge script to paste into your campaign.
- Lead Forensics has an open API to integrate into CRM.
Pricing:
