Funnel Boost (’FB’) will act as an outsourced Sales Development Representative of its clients. FB will identify, reach out, and generate leads.
What is unique?
- 28 step system that allows them to generate leads.
- Client will have control as they will approve / sign off, convert. Client will take over when the lead wants to have a chat and close the deal.
- Use 50% tech and 50% people
- Help generate meetings with the right people. He mentioned something called ‘Lookalike’ analysis to do that. He could not give a good example of how look alike analysis works. Found it to be a bit fluffy.
- Email is the focus (not social media) as this is proven to generate more leads.
- No mass email to 100k people but targeting a specific person in a specific business
- Emails are sent as if the client sent it. Once there is a response they are transferred to the client. Email doesn’t feel automated. It is personalised and more human.
- FB uses own software to source data. FB does it in two stages - 1. Identifying the companies - use open data sources to do is. e.g., use Crunchbase for newly fundraised companies.
- The product has a dashboard which is very transparent.
- See image below for a snapshot of the 28 step system. The conversion percentages in the image is based on the back of 8M emails they have sent so far.
- Pricing - based on the number of people
- 3 month commitment then manual continuation. Invoiced monthly.