DON’T DELETE
- Strat council. Your team needs to believe
- 30% EBITDA and 10% organic growth
- 7.5% central costs
Message to customers
- We need to do this as we can improve our product. As a software company, we can't stand still
- This is our product roadmap
- We will provide better account management
- Cost uplift due to no previous price increases
"Sales people tell me that we are going to lose a new sale if we increase prices"
Scripts to train the team. What to say and what not to say. If you know they are going to sue you, that is no ideal.
Get legal advice on our position. Need to know
- They will shout no matter what the price increases are.
- There is no churn