Copywriter Ad
We are a Metadata company operating in the UK looking for a copywriter with expertise in the Broadcast and Media space
You will be required to produce:
- Blog articles
- Whitepaper articles
- Research or other misc. content
Ideal candidate:
- Experience in writing compelling B2B copy that catch people's attention
- Ability to write professional copy with little/ no rework
- Native speaker preferred but not essential
- Knowledge of the broadcasting Metadata space preferred
- Industry knowledge of the Media and Broadcasting space (SVOD, Linear TV etc.)
- Technically inclined and can write fairly technical pieces. e.g. subjects include Big data/ AI/ machine learning.
Subject to performance - this will be an ongoing role as we produce blogs, articles and copy at a regular basis.
Screening:
- Please provide previous examples and testimonials of copy you have written in the tech space
- Please list the areas you consider yourself to be an expert in writing about
- Describe your recent experience with similar projects
Copywriter Tools - Scribly.io
Content marketing agency for 3 years - founded by Danny in copenhagen. Lauren brought on early on as a freelance writer. Very small score team of full time people. 40 freelance people. have been growing
Target personal for MB- research, technology person, very specialist and geek. Processing metadata is a niche
Need help in
- Origination of ideas
- Output blog post every couple of weeks, whitepaper every 2-3 months, case studies
Scribly:
Does everything from content ideation and origination through to writing, delivery and SEO Whitepapers - create the first one and then use as template for all subsequent ones.
- Images included - Blog post imagery there is subscription to royalty free image banks e.g. jumpstory better than unsplash.
- Length of blogposts = no shorter than 800 words. For on screen then 800- 1500 is comfortable. Don't necessary get above 1,500
Commercials:
Option 1: Majority of customers on suscription package. 3 core packages
- Payment made every month and unlock every batch of word count
- Subscription packages cover key word strategy and standard. Micro could be a good way to start and could scale up from there. No lock in and able to cancel. 2000 word package will get one blog post every couple of weeks. If you go over that we can tag on some words.
- One month rollover policy so unused words move over to next month. Whitepaper would be one-offs, case studies.
Option 2: Other alternative is do everything ad-hoc but may work out more expensive as keywords are charged extra.
Option 3: Other alternative is a retainer. E.g. purchase 10,000 words which are valid for 3 months.
Ways of working
Point of contact would be through Lauren or Launa.
Data request
- Send briefing document
- Ways of working information
- Example blogs
- Commercials