What they do:
- Build brand awareness for CEO’s and companies
- Goal is to humanise the company and build a following for the CEO
- Post Twitter and LinkedIn posts, various frequency based on preference
- Create content based on bi-monthly or monthly interviews with management
- Sample Customer: Peter Kang - CEO of Barrel
- PE Market Research
- Engage with advertisers and owners
- Running firm newsletter and sending out investment theses
What metrics are used to measure success?
- Various metrics based on goals of company/CEO
- Commonly used metrics include number of impressions, audience growth, interested parties
Pricing:
- Pricing tier based on number of posts
- 3,500 GBP minimum
- 30 short-form posts
- 12 long-form posts
