Participants - Ken Volk and Bharath Raam
Lead generation software - https://autoup.io/
- Background: Ken is from Montana, US. He started his career at retail store, then moved on to do Business development for a company called Searchpad, where he sold websites and apps. Has been involved with another tech startup that generated $400k in recurring revenues which was sold at 7x.
- About AutoUp: For B2B companies primarily lead generation. Can work well for sourcing targets for VCs and PEs.
- Parameter: Write snappy messages for the right audience in the B2B software eco-system
- He has worked with one VC client whose avg. deal size is upto $100m
- No UK market experience. AutoUp has been used only in the US market.
- Example project
- Case study 1 - Largest solar company in the US. They wanted to target solar installers. AutoUp built a scraper that can get data. It was a good fit as the ICP is large enough.
- Case study - instantly.ai is the delivery vehicle.. 10m ARR - faster than Slack.. These guys wrote the email coldmail.
- Deliverable - 10k emails a months for $3k a month with a guaranteed 4 month runs. AutoUp typically has high retention.