5. Additional Resources

Market:

• Guide to B2B Markets
• How to Identify B2B Target Audience and Contact Them

Marketing:

• What is Inbound Marketing
• Lead Generation - A Beginner's Guide
• More detailed B2B lead generation:
• The Best B2B Lead Gen Campaigns for Every Channel
• Cognism - B2B Lead Generation
• Lead Gen Strategies
• Lead Scoring Instructions
• 25 Proven Email Templates

Sales:

• Overview of Sandler Selling Method
• Selling in a Hybrid World (Sandler)
• Book Recommendations

Training and Resources:

• How to Demo